In this insightful episode of Joey Pinz Conversations, Joey sits down with Sandra Schuett, an expert in helping American tech companies expand into the European market. Sandra, who splits her time between Silicon Valley and Berlin, shares the intricacies of launching a business in Europe, emphasizing the importance of understanding cultural differences and market strategies. They explore how local partners, industry fairs, and tailored marketing campaigns can make or break a company’s success abroad. Joey and Sandra dive into the unique challenges faced by American companies and how Sandra’s expertise helps bridge those gaps.
Top 3 Highlights:
- Cultural Sensitivity: The importance of adjusting business strategies to account for diverse cultural norms in European markets.
- Market Testing: How Sandra helps companies test the waters through local fairs and campaigns to evaluate product fit in different countries.
- Business Relationships: The significance of building strong local relationships to overcome business challenges in Europe.
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Hashtags:
#BusinessExpansion #GlobalMarkets #EuropeanBusiness #TechIndustry #CulturalAwareness #B2B #AmericanCompanies #InternationalTrade
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Episode Links:
LinkedIn: https://www.linkedin.com/in/sandrasch%C3%BCtt/
Tags:
BusinessExpansion, EuropeanMarkets, TechIndustry, CulturalDifferences, B2B, SandraSchuett