In this insightful episode, Joey Pinz sits down with Kass Lawrence, who brings a wealth of experience from the MSP world and cybersecurity. From supporting her husband’s MSP to transitioning into sales and security with Blumera, Kass shares her unexpected journey into the industry, the realities of MSP life, and why she never wants to own one herself.

💡 Top 3 Highlights:

✅ MSP Challenges: Kass discusses the biggest pain points for MSPs—cybersecurity threats, talent retention, and growth.

✅ Transparency in Sales: Why being honest and direct with MSPs builds trust and avoids empty promises.

✅ Tool Overload & Security: How MSPs can avoid redundant tools, consolidate their stacks, and stay secure without overspending.

Kass shares her experience attending IT Nation Evolve in Houston, how she connects with MSPs, and the one skill salespeople struggle with most—saying NO. If you want real talk on MSPs, cybersecurity, and sales, this episode is a must-listen!

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Join us for enlightening discussions that spark growth and exploration.

Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.

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Episode Links:

563 Kass Lawrence

https://www.linkedin.com/in/kass-lawrence-13a964b3/

MSP Specialist Blumira

klawrence@blumira.com