🧠 Great research does not create change by itself. In this conversation, Brianna Sylver—founder of Sylver Consulting and author of Leading Through Free Fall—explains why organizations can spend significant time and money collecting insights, only to let them sit in a “research graveyard” without influencing a real decision.

Brianna shares how leaders can close the gap between understanding something intellectually and building the systems, workflows, and team alignment needed to act on it. She also breaks down why resistance is a natural part of transformation, why leaders must manage team energy, and how her “treasure, trash, hope, fear” exercise helps teams surface concerns without blame or defensiveness.

The conversation also gets personal: Brianna reflects on growing up in rural America, building her company through “failed” job interviews, learning to delegate, running the Chicago Marathon after never having run a mile, and creating a goal system that makes room for business, family, and herself.

🌟 Top 3 Highlights:

🪦 Why valuable research dies before it becomes action

🌊 How to lead people through the emotional reality of change

📋 A practical system for balancing business goals, family, and personal priorities