MSPs are under pressure to launch AI services—but rushing forward without the right foundations could create more risk than opportunity.

In this episode of Joey Pinz Discipline Conversations, Joey speaks with Greg Jones, Kaseya’s Senior Vice President of MSP Success, about sustainable MSP growth, AI adoption, partner enablement, and the extraordinary power of the channel community.

Greg explains why MSPs are still early in the AI adoption curve and why providers should establish strong governance, compliance, security, data-sovereignty, and risk-management foundations before taking AI services to market. Instead of leading with technical features, he encourages MSPs to understand their clients’ business processes and sell measurable outcomes.

The conversation also explores Greg’s long-running “1 Minute Wednesday” series and the book it inspired. Its community-sourced lessons have generated tens of thousands for Alder Hey Children’s Charity.

🌟 Top 3 Highlights:

🤖 Why MSPs should slow down and strengthen their foundations before selling AI services

🤝 How asking for help and participating in peer communities accelerates MSP growth

📚 How consistent weekly content became a bestselling book supporting a children’s hospital

Greg’s central message is simple: MSP success is built through consistent action, community participation, thoughtful innovation, and the willingness to ask for support.